Yesterday's Glorious Dream, Today's Glamorous Reality During the mid 19th century, the Principality of Monaco was one of Europe's poorest nations. In 1861 the ruling prince, His Serene Highness Prince Charles III, created an ambitious plan to revive his country's fortunes. Within just a few years, under his meticulous guidance and blessed by his passion for success, Monaco was remarkably transformed into the jewel of prosperity for which it is internationally admired today. The visionary Prince pursued a magnificent dream, establishing an exclusive resort overlooking the warm Mediterranean Sea. With a splendid casino as its centrepiece, this area of Monaco was soon adorned with such lavish institutions as the Hotel de Paris and Hermitage, complemented by opulent residences and fashionable boutiques. Celebrity, nobility and royalty soon began to visit, and the tiny Principality became an enduring symbol of privilege and success. On its completion in 1866, one name considered for this prestigious district was Mont Charles, after the achievements of the visionary Prince Charles III. But, largely influenced by the arrival of stylish and refined visitors from Italy, it was the Italian translation of Mont Charles - Monte Carlo - which was given to this most exclusive area of Monaco. Since then, Monte Carlo has remained a global icon of style and sophistication, epitomised by the enchanting era of Princess Grace. Today, almost a century and a half after the dream was realised, the timeless elegance of the Principality is evoked through the exquisite collections of Mont Charles de Monaco.
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Mont Charles de Monaco is a new Monte Carlo based luxury fashion brand which will produce women's and men's fashion clothing, bags, shoes, watches, perfume and eyewear. The brand will launch with its first collection of precious ladies evening bags, and elegant day bags, in May 2008.
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In 1861, HSH Prince Charles III of Monaco pursued a magnificent dream, founding the exclusive district of Monte Carlo - Italian for Mont Charles - and transforming his modest nation into an enduring symbol of privilege and success. Almost a century and a half later, the timeless elegance of the Principality of Monaco is evoked through the exquisite collections of Mont Charles de Monaco